Google Flow UGC Prompts: 108 Keywords and How to Use Them

The short answer: Google Flow has no slash commands. Tags like /POVHands or /BoxTear are shorthand for a shot idea, and Flow only understands them once you write them out as plain description. Below are 108 UGC keywords, each already written out as a ready line for your Google Flow UGC prompts, plus a simple formula for joining them into one clip.

UGC, short for user-generated content, is video that looks like a real customer filmed it on their phone: an unboxing, a morning routine, an honest review. Brands chase it because it reads as a recommendation rather than an ad. Google Flow can now generate this look convincingly, but how real it looks depends almost entirely on the words you give it.

Lists of Google Flow "cheat codes" have been circulating on Instagram, with a slash tag for every kind of UGC shot. We at Artea make AI product videos for brands, and the tags on their own do nothing, but the shot ideas behind them are genuinely useful, so we rewrote every one into the kind of sentence Flow actually responds to.

That is what this post is: 108 keywords sorted by the job they do, each with a ready line you can drop into a prompt. Copy the lines, swap in your own product, and combine three or four of them into a single clip.

Are Google Flow slash commands real?

No. Google has never published a command list for Flow, and Flow does not treat a word that starts with a slash as an instruction. It reads your whole prompt as ordinary language, the way you would brief a camera operator.

A tag sometimes seems to work because the word inside it already means something. "POV" and "macro" are real camera terms, so the model picks them up. A made-up tag like /GRWM or /SinkshelfSetup gives it almost nothing, and you get a generic clip back.

Where the tags do help is planning. Picking one tag for the opening, one for the camera, one for the action and one for the look forces you to decide all four, which is exactly what a vague prompt like "a video of someone using hand wash" skips.

How to turn a keyword into a Google Flow UGC prompt

Open Google Flow and check which video model is selected. Flow currently offers Veo 3.1 and Gemini Omni Flash, depending on your Google AI plan. Google's own guides for both, the Veo 3.1 prompting guide and the Gemini Omni prompt guide, agree on the same building blocks. For UGC, write one short sentence for each of these.

1. Subject and movement. Say who is in the shot and exactly what moves. "Hands rub amber gel into thick white lather" beats "someone washing hands".

2. Camera. This is what makes UGC look like UGC. Name the device and the grip: front-facing smartphone camera, handheld with slight shake, eye level, close on the hands. Google's Omni guide also lists phrases such as natural smartphone zoom and webcam style.

3. Setting and light. Name real surfaces and a real light source: a ceramic bathroom sink, daylight from a window on the left, a ceiling bulb at night. Ordinary light is what sells the phone-footage look.

4. Pacing and style. Natural speed, raw unedited social media footage, vertical 9:16. If you want a single take with no cuts, say one continuous shot.

5. Sound. Both models generate audio with the video. Put spoken lines in quotation marks and label effects, for example SFX: pump click, running water. Describe the sound you want rather than listing what to leave out.

Fill-in-the-blanks UGC prompt. Vertical 9:16, [length] seconds. [Camera and framing]. [Who] [does what] with [product] in [place]. [Light source and time of day]. [Pacing and style]. SFX: [one or two sounds].

Two words you will see below. FMCG means fast-moving consumer goods: everyday products bought often and cheaply, like soap, snacks and detergent. Macro means an extreme close-up that fills the frame with a small detail, such as a drop of serum or a bubble.

Part 1: 50 UGC keywords for any product

These cover the core UGC formats that work across beauty, fashion, gadgets and apps. Each tag is followed by the line to paste. Replace the generic product with yours.

Unboxing and first impressions

/BoxTear. Hands tear open a brown cardboard delivery box on a bed, the flaps lifting and crumpled paper filler spilling out.

/ASMRUnbox. Extreme close-up of fingers slowly unwrapping the product, only the crinkle of plastic and paper audible.

/FirstLookReaction. The creator lifts the product out of the box, her eyebrows rise and she breaks into a genuine, unscripted smile.

/PackageSlice. A box cutter slides along the packing tape of a parcel on a wooden floor, the tape splitting in one smooth pull.

/TissuePaperPull. Fingers fold back two layers of white tissue paper inside a gift box to reveal the product nestled underneath.

Authentic camera and framing styles

/SelfieVlog. Front-facing smartphone camera held at arm's length, the creator talking straight to the lens, slight wide-angle stretch at the edges.

/POVHands. First-person view from the creator's eyes, only her hands visible, using the product on the table in front of her.

/MirrorSelfie. The creator films herself in a full-length bedroom mirror, the phone covering part of her face, her full outfit in frame.

/HandheldWobble. Handheld phone footage with small natural shakes and tiny reframes, as if a friend standing close is filming.

/OverTheShoulder. Camera just behind the creator's shoulder, looking down at her phone screen as she scrolls and taps through the app.

Demonstrations, tutorials and routines

/GRWM. The creator sits at a vanity getting ready, applying products one by one while chatting casually to the camera.

/StepByStep. Three clear beats: she holds up the product, applies it slowly, then shows the finished result to the lens.

/MorningRoutine. Early sunlight in a small kitchen, a kettle steaming, the creator makes coffee and then reaches for the product on the counter.

/NightRoutine. Warm, dim light from a bedside lamp, the creator in pyjamas doing a slow evening skincare routine at the bathroom sink.

/QuickHack. Fast-paced clip: the creator shows an everyday problem, fixes it with the product in one move, and grins at the lens.

Comparisons and transformations

/SplitScreenCompare. Vertical split screen, the old product's result on the left half and the new product's result on the right, identical lighting on both.

/BeforeAfterWipe. The creator's hand sweeps across the frame, and as it passes, the before state is replaced by the after state.

/ProblemVersusSolution. First half: the creator struggles with the problem and frowns. Second half: the product solves it and her shoulders relax.

/WearTestCheck. Same creator, same framing, the clock behind her now shows eight hours later, and she checks that the product is still holding up.

/SideBySideSwatch. Three shades swatched side by side on the inner forearm, close-up in soft daylight from a window.

Creator reactions and talking heads

/TalkingHeadHook. Medium close-up, the creator leans into the lens and speaks fast and animated, as if starting a story mid-sentence.

/GaspReaction. The creator sees the result, covers her mouth with one hand and gasps, eyes wide.

/LeanInConfession. The creator leans close to the phone and drops her voice to a whisper, as if sharing a secret.

/HeadNodApproval. The creator looks at the product, pauses, then gives the camera a slow, satisfied nod.

/CameraTap. The creator reaches forward and taps the lens with one finger, and the shot cuts on the tap.

Social media aesthetics and native feel

/TikTokCadence. Quick cuts every one to two seconds, each shot a new angle on the product, energetic pacing that never lingers.

/StoryStyle. Vertical 9:16 phone footage with casual, slightly off-centre framing, like an Instagram story filmed in one take.

/LoFiHome. Unfiltered home lighting from a ceiling bulb and one window, slight grain, an ordinary lived-in room.

/DumpStyle. A montage of short everyday clips: a coffee cup, a walk outside, the product on a desk, friends laughing.

/VoiceoverBroll. Slow, steady close-ups of the product in use, leaving room for a voiceover, only soft room tone audible.

Lifestyle and everyday situations

/CarVlog. The creator sits in the driver's seat of a parked car, phone propped on the dashboard, soft daylight through the windscreen.

/GymBagCheck. On a locker room bench, the creator unzips a gym bag and pulls out items one by one, holding each up to the camera.

/GroceryUnpack. The creator unloads grocery bags onto a kitchen counter, sorting items casually and holding the product up to the lens.

/DeskWorkFlow. The creator types on a laptop at a home desk, the product in frame beside a coffee mug, natural window light.

/RunningErrands. Phone footage while walking along a busy city pavement, the creator glancing at the camera between shops.

Tactile textures and sensory close-ups

/TextureSmear. Macro close-up of a fingertip spreading a thick cream across the back of a hand, the texture clearly visible.

/BottleTap. Fingernails tap gently on a glass bottle with crisp clicking sounds, the label facing the lens.

/PumpDispense. Slow close-up as a pump bottle releases one clean dollop of lotion onto an open palm.

/FabricStretch. Hands pull a fabric seam apart up close, then let go, and the fabric snaps back into shape.

/CrunchBite. Extreme close-up of the first bite into a crisp snack, a loud crunch, crumbs falling.

Transitions and quick cuts

/SnapTransition. The creator snaps her fingers and the shot cuts instantly to her in a different outfit, same framing.

/HandCoverCut. The creator covers the lens with her palm, the screen goes dark, and as the palm pulls away she is in a new location.

/JumpCutSequence. Rapid jump cuts of the creator in the same spot, every pause removed, each cut a moment later in time.

/ShoeKickTransition. Low angle near the floor, the creator kicks one foot toward the lens, and the cut on the kick reveals a new pair of shoes.

/SwipeWipe. The creator's hand swipes across the frame from left to right and the next scene slides in behind it.

Direct-response and trust hooks

/De-influencing. The creator sits calmly, holds up a heavily hyped product and explains plainly why she would not buy it again.

/EmptyContainer. The creator holds a fully used bottle up to the camera and turns it upside down to show it is empty.

/HonestReview. Medium shot, the creator counts on her fingers while listing what she likes, then pulls a face for the one thing she does not.

/ViralFind. The creator holds the product up to the lens and says, "Okay, I finally tried the one everyone keeps talking about."

/ReceiptProof. The creator holds her phone up to the camera showing an order confirmation screen, then turns it back toward herself.

Part 2: 50 FMCG keywords for everyday products

Everyday products sell on small physical moments: a cap snapping open, a sauce pouring, a stain lifting. These keywords are built around those moments, so they suit food, drinks, cleaning, personal care and grocery brands.

Packaging openings and dispensing

/FoilPeel. Close-up of fingers peeling back the foil lid of a yoghurt cup in one smooth motion, a little cream clinging to the foil.

/CapSnap. One thumb flicks open the flip-top cap of a squeeze bottle with an audible snap.

/CanCrack. Close-up of a finger pulling the tab on a cold, dewy soda can, a sharp hiss and a burst of fizz.

/PouchTear. Fingers tear a small seasoning sachet open along the notch, a little powder puffing out.

/PumpAction. A palm presses down on a pump bottle once, and a measured dose of liquid soap lands in the other hand.

Kitchen and pantry usage

/PantryRestock. The creator lines up packets and jars in clear storage bins on a pantry shelf, every label facing forward.

/SizzlePan. Oil hits a hot iron pan and sizzles loudly, a thin wisp of smoke rising, side-on close-up.

/DrizzleShot. A thick sauce is drizzled in a slow zig-zag over a freshly plated dish, shot from directly overhead.

/SpiceSprinkle. A hand sprinkles masala from a height over a simmering pan, the powder catching the light as it falls.

/LunchboxPack. Overhead view of hands packing a steel lunchbox, tucking a snack bar and a juice box into separate compartments.

Cleaning and household chores

/SprayAndWipe. The creator sprays cleaner on a greasy kitchen counter and wipes it clean with a cloth in a single stroke.

/FoamLather. A soapy sponge is squeezed and scrubbed until thick white suds bubble up over a dish.

/StainVanish. Close-up of a coffee stain on a white shirt, a spot treatment is dabbed on, and the stain lifts as she rubs.

/FloorGlide. Low angle as a wet mop glides across dusty tiles, leaving a clean, shining strip behind it.

/DishRinse. Water runs over a greasy plate, a thumb rubs across the surface and it squeaks clean.

Personal care and daily hygiene

/ToothbrushDab. Close-up of a neat line of toothpaste squeezed onto wet toothbrush bristles over a bathroom sink.

/ShampooLather. The creator massages foaming shampoo through wet hair in the shower, lather building around her fingers.

/DeoGlide. A solid deodorant stick glides smoothly across clean skin in one quick pass, bright bathroom daylight.

/FaceWashSplash. The creator splashes water from cupped hands onto a lathered face, droplets flying off her chin.

/LotionRub. The creator massages lotion into dry hands, working it between the fingers until it fully sinks in.

Sensory food and beverage moments

/FirstSip. The creator takes a big, refreshing gulp straight from a cold bottle, then exhales and smiles.

/DipAndPull. A whole crisp chip scoops thick salsa out of a bowl and lifts away without breaking.

/FizzPour. A sparkling drink streams over ice cubes in a tall glass, bubbles rising and fizzing up to the rim.

/SnackCrush. Fingers snap a biscuit in half close to the lens with a crisp crack, crumbs falling.

/SteamRise. The lid comes off a hot cup of instant noodles and steam curls up into the light.

Grocery shopping and hauls

/AisleReach. The creator reaches out and takes the product from a supermarket shelf, phone footage from trolley height.

/CartDrop. Overhead view of several packs tossed into a shopping trolley one after another.

/HaulSpread. Overhead shot of a week's household essentials laid out across a kitchen table, hands arranging them in rows.

/ToteBagUnload. The creator pulls cleaning bottles out of a canvas tote bag and sets them on the counter one by one.

/ReceiptTally. Close-up of a pen ticking items off a long printed store receipt, everyday staples listed with low prices.

Problem-solving and real-life fixes

/SpillRescue. A glass of juice tips over on the counter and a thick paper towel soaks up the puddle in one press.

/QuickBreakfast. A rushed weekday morning, the creator pours cereal and milk while checking her phone, a school bag in the background.

/OdorNeutralize. The creator mists fabric spray over a dog bed and a pile of gym clothes, then sniffs and nods.

/MessyCounter. Wide shot of a cluttered counter after cooking, peels and spills everywhere, just before a quick wipe-down.

/MiddaySlumpFix. Afternoon at a desk, the creator stretches and yawns, then reaches into a drawer for an energy snack.

Tactile textures and product viscosity

/ViscosityPour. Honey pours slowly from a spoon in a thick ribbon that folds over itself, macro close-up.

/BubbleBurst. Macro close-up of tiny soap bubbles popping one by one on a wet plate.

/GelSpread. Fingertips smooth a clear cooling gel over reddened skin, the gel glistening in the light.

/PowderScoop. A scoop lifts a level measure of powder from a tub, a flat edge scraping off the excess.

/CreamDollop. A firm peak of conditioner is squeezed onto an open palm and holds its shape.

Fast cuts and creator gestures

/ShelfSwipe. The creator slides her palm across the counter and, on the cut, one brand's bottle is replaced by another.

/BottleFlick. The creator flicks a shampoo bottle so it spins on the vanity counter and stops with the label facing forward.

/TwoThumbSnap. The creator snaps her fingers above a messy counter and the shot cuts to the same counter, spotless.

/SpeedScrub. Hyperlapse of kitchen tiles scrubbed clean in seconds, the sponge moving in fast circles.

/TossAndCatch. The creator tosses a snack pouch into the air, catches it and grins at the camera.

FMCG trust and value angles

/LastDropSqueeze. Hands roll a toothpaste tube up from the bottom to push out the very last bit of paste.

/BulkVsSingle. The creator holds a single pack in one hand and a large multipack in the other, weighing them up.

/FamilyApproved. Children run into frame and grab snacks from a bowl on the coffee table while the parents laugh in the background.

/IngredientHighlight. The creator turns the box toward the lens and taps the plant-based callout on the pack with one finger.

/RepeatPurchaseProof. The creator opens a cabinet to show four backup packs of the same product stacked neatly.

Part 3: 8 more keywords for a hand wash ad

This is what a brand-specific set looks like, built for a liquid hand wash. Pair these with /PumpAction and /FoamLather from Part 2 and you have the full story, from dirty hands to clean.

/MuddyHandsHook. Close-up of palms covered in garden soil, held up to the lens before the creator walks to the sink.

/SinkshelfSetup. A clean bathroom basin with the pump bottle standing beside the tap, a modern mirror behind it, soft window light.

/HandWashRub. Hands rub together under the tap for twenty seconds, lathering between the fingers, over the knuckles and around the thumbs.

/CleanRinse. The foam washes away under a steady stream from the tap, leaving the skin clean.

/GermShieldGlow. After rinsing, a faint translucent green ring of light shimmers briefly around the clean hands.

/FamilySafe. A parent stands behind a child at the washbasin, guiding the child's small hands under the water.

/FreshScentWhiff. The creator lifts freshly washed hands to her face, closes her eyes and takes a slow, appreciative breath.

/BulkRefillPour. A refill pouch is tipped neatly into an empty clear pump bottle, the liquid soap filling it to the top.

Keep effects subtle. A glow like /GermShieldGlow is a visual effect, not real footage, and it pulls a clip away from the phone-shot look. Use it for a single beat at the end, and make sure any claim it implies, such as germ protection, is one the brand can actually make in its advertising.

Four ready-to-paste Google Flow UGC prompts

Here is how the keywords combine into one clip: one opening, one camera, one or two actions, one look, and a line of sound. Each prompt below is written out in full, with no tags left in.

Serum unboxing, 6 seconds

Vertical 9:16, six seconds. First-person view, only the creator's hands visible, opening a small parcel on a bathroom counter, tissue paper crinkling. She lifts out a glass serum bottle and spreads one drop across the back of her hand in a macro close-up. Soft morning daylight from a window, an ordinary lived-in bathroom, handheld phone footage with a slight natural shake. SFX: paper crinkle, quiet room tone.

Soda first sip, 6 seconds

Vertical 9:16, six seconds. First-person view of hands on a kitchen counter cracking open a cold, dewy soda can with a sharp hiss. The soda streams over clear ice cubes in a tall glass, bubbles fizzing up to the rim. Cut to the creator taking a big first sip and smiling. Natural morning sunlight, casual handheld phone footage. SFX: can hiss, fizz, ice clinking.

Hand wash, dirty to clean, 8 seconds

Vertical 9:16, eight seconds. Close-up of palms covered in garden soil, held up to the lens. The creator walks to a clean bathroom basin where a pump bottle of amber hand wash stands beside the tap. One press of the pump, then her hands rub together into thick white lather between the fingers and over the knuckles, then rinse clean under running water. Bright daylight, eye-level handheld phone footage, natural speed. SFX: pump click, running water.

Talking review in a car, with timestamps, 8 seconds

Veo 3.1 lets you assign actions to timed segments inside one clip, which suits a short scripted review. Each line below is a two-second beat.

[00:00-00:02] Front-facing phone camera, a creator in the driver's seat of a parked car leans into the lens and says, "Okay, I have to show you this." [00:02-00:04] She holds the cream jar up to the windscreen light, label facing the camera. [00:04-00:06] Macro close-up of her fingertip spreading the cream across the back of her hand. [00:06-00:08] She looks back at the camera and gives a slow, satisfied nod. Ambient noise: quiet traffic outside.

Veo or Omni? Detailed, structured prompts like these are what Veo 3.1 is built for. Google says Gemini Omni Flash needs less prescriptive prompts, so with Omni you can start shorter and then fix things by conversation, for example make the light warmer or move the camera closer to her hands, without rewriting the whole prompt.

Common mistakes when writing Google Flow UGC prompts in 2026

Pasting the tag on its own. /BoxTear means nothing to Flow. Always paste the full line, or write your own sentence that describes the same moment.

Stacking too many keywords in one clip. Veo 3.1 clips run 4, 6 or 8 seconds. Ten keywords in eight seconds means rushed, half-finished actions. Pick one per layer and save the rest for the next clip.

Writing a list of what not to show. Google's Veo guide recommends describing the scene you want instead. "An empty, tidy counter" works better than "no clutter, no other products".

Asking for polish. Words like cinematic, studio lighting or ultra sharp pull the clip toward a glossy ad and away from phone footage. For UGC, ordinary light and a slightly imperfect camera are the point.

Leaving out the sound. A silent clip of someone cracking open a can feels wrong. One SFX line for the key moment makes the whole clip more believable.

Not checking the model before you generate. Veo 3.1 and Gemini Omni Flash respond differently to the same prompt, and each generation uses Flow credits. Confirm the model and the credit cost in the prompt box settings first.

FAQ

Does Google Flow have slash commands or cheat codes?

No. Flow reads every prompt as plain language, and Google has not released any command list. Treat tags like /POVHands as a reminder of a shot idea, then describe that shot in a full sentence.

How long should a Google Flow UGC prompt be?

Three to six short sentences is a good range: one each for the subject and action, the camera, the setting and light, the style, and the sound. Google's Omni guide notes that more detail gives more control, but you do not need to describe every small thing.

Can Google Flow add dialogue to a UGC clip?

Yes. Write the exact line inside quotation marks, for example: she says, "I finally tried it." Keep it short enough to say naturally within the clip.

Do these keywords work in other AI video tools?

Yes. Because each line is plain description rather than a Flow feature, you can paste it into most text-to-video models. Results will vary from model to model, so test one clip before you batch a whole campaign.

Want the full keyword sheet in your DMs? Drop a comment on the reel and we will send it over.

In short: Google Flow has no slash commands, but UGC shot ideas are still the fastest way to plan a clip. Describe each one in a plain sentence covering the subject and action, a phone-style camera, a real setting and light, natural pacing, and one line of sound. Use the 108 keyword lines above as a library, combine three or four per clip, write detailed prompts for Veo 3.1, and refine by conversation with Gemini Omni Flash.