100 AI Image Commands for Ad Creative, Campaigns & Brand Visuals

Every creative team ends up retyping the same instructions. Make it look premium. Give it a bold editorial feel. Put it on a billboard. Ten times a week, in slightly different words, getting slightly different results.

A command list fixes that. One short token at the front of the prompt carries the entire visual direction, which frees the rest of the prompt to be about the actual campaign — the product, the offer, the headline, the format.

Like this:

Create image /adcreative fintech app for first-time investors, phone in hand, headline “Start with ₹500”, 1:1 square

Below are 100 of them, grouped by the job they do — performance ads, campaign key visuals, posters, 3D product renders, diagrams, brand aesthetics — followed by the combinations worth saving.

First, the honest bit

These are not built-in ChatGPT features. There is no hidden slash-command menu for image generation, and typing one will not unlock a mode other people don’t have. They work because the model reads them as plain instructions sitting in your prompt.

That is not a knock on them. Shorthand is still worth having: shorter prompts, more consistent output across a team, and creative direction that survives from one campaign to the next. Treat the list as your studio’s vocabulary, not as a product feature.

The four parts of every prompt below

Create image — the instruction to actually generate something. Leave it out and you often get a description of what the model thinks you meant.

The command — how it should look.

Your keywords — what should appear. Name the product, the elements, and any exact headline text in quotation marks.

A reference — optional. Attach the brand guideline page, last campaign’s key visual or the product photo, and say precisely what it controls: palette, composition, material, or all three.

For the full rulebook — how to stack commands without them fighting each other, when to attach a reference, and the mistakes that quietly ruin an image prompt — see our companion post, 100 ChatGPT Image Shortcuts to Create Better AI Images. This list is the marketing-specific half of the same system.

The 100 commands

Ad and performance creative

1. /adcreative — Build a performance ad: clear focal product, room for a headline, a visible reason to stop scrolling.

2. /3dbillboard — Stage the idea as a dramatic three-dimensional billboard in a real streetscape.

3. /premiumshowcase — Present the product in a luxury set: controlled light, expensive materials, restrained palette.

4. /producthero — One product, centre stage, built to sit at the top of a landing page.

5. /productshot — A straight commercial studio photograph, clean enough for a catalogue or marketplace listing.

6. /mockup — Drop artwork, packaging or a UI screen into a realistic physical context.

7. /socialpost — A campaign visual composed for a feed, with text kept away from the crop edges.

8. /instagrampost — A polished square or 4:5 post that still reads at thumbnail size.

9. /storycreative — A 9:16 vertical for Stories, with the safe zones left clear at top and bottom.

10. /carouselcover — A first slide whose only job is to earn the swipe.

11. /linkedincreative — A restrained B2B visual: information-forward, low on decoration.

12. /facebookad — A direct-response Facebook creative with an obvious offer and value proposition.

13. /metaad — Conversion-focused artwork designed to survive both the auction and a small screen.

14. /displayad — Display network creative: minimal copy, one message, holds up across sizes.

15. /bannerad — A promotional banner with a clear hierarchy and a single call to action.

16. /webbanner — A wide on-site campaign banner sized for a homepage strip.

17. /herobanner — The visual behind the headline at the top of a site, with negative space planned in from the start.

18. /landingpagehero — A conversion-led hero: product, proof, and a place for the form to sit.

Campaign, launch and event

19. /campaignvisual — Turn a written concept into the single image the campaign hangs off.

20. /keyvisual — Establish the master visual language every other asset will be cut from.

21. /brandcampaign — An awareness visual that sells a feeling rather than a discount.

22. /launchcreative — Launch-day artwork: the thing is new, and the image should say so.

23. /announcement — A clean announcement card for funding, partnerships, hires or milestones.

24. /offercreative — Make a discount or bundle feel designed instead of shouted.

25. /salecreative — High-contrast sale artwork built around price and urgency.

26. /festivalcreative — A festive visual that carries the occasion without landing in stock-template territory.

27. /eventposter — A poster with name, date and venue in a readable hierarchy.

28. /eventcreative — The wider asset set an event needs beyond the poster.

29. /conferencecreative — B2B conference artwork: speakers, tracks and sponsor logos, all legible.

30. /boothcreative — Trade-show communication that has to work from ten feet away.

Editorial, poster and typography

31. /editorial — Compose it like a magazine spread: generous margins, considered type, one strong image.

32. /magazinecover — Put the subject on a cover, masthead and cover lines included.

33. /posterdesign — A graphic-design poster where composition does the work, not photography.

34. /swissposter — International-style typography: grid, sans-serif, ruthless alignment.

35. /brutalistposter — Raw, experimental and deliberately unpolished. Good for cutting through polite categories.

36. /minimalposter — Strip the concept back to one idea, one mark, a lot of empty space.

37. /typographicposter — The words are the image. Put the exact copy in quotation marks.

38. /kinetictypography — Type that looks like it is moving, even as a still frame.

39. /bigtype — Oversized lettering that fills the frame and forces a hierarchy.

40. /editorialtype — Premium serif-and-sans pairing with the spacing of a paid design job.

Handmade, texture and print

41. /handwritten — Add natural handwritten notes, arrows and annotations over the visual.

42. /scribble — Loose hand-drawn marks, circles and underlines that make a slide feel alive.

43. /stickynotes — Lay the information out as a wall of sticky notes. Best for strategy and workshop visuals.

44. /papertexture — Give the artwork tactile grain, fibre and fold.

45. /collage — Assemble several images into one designed editorial composition.

46. /scrapbook — Layered, taped-down, slightly messy — useful for community and UGC-led campaigns.

47. /cutout — Paper-cut or photographic cutout styling with hard edges and drop shadows.

48. /mixedmedia — Photography, illustration, type and texture in the same frame.

49. /risograph — Limited-ink retro print look with slight misregistration.

50. /halftone — Visible print dots that give a flat visual some graphic grit.

3D and dimensional

51. /3d — Rebuild the concept as a polished 3D render with real depth and lighting.

52. /3dicon — A single dimensional icon, usually on a transparent or soft background.

53. /3dtext — Turn the campaign line into extruded, physical lettering.

54. /3dproduct — A stylised product render for when you don’t have — or don’t want — a photograph.

55. /clayrender — Soft matte clay materials and pastel light. Friendly, modern, very reusable.

56. /glassmorphism — Frosted translucent panels and objects, layered over colour.

57. /chrometype — Liquid metal lettering with sharp reflections.

58. /inflatable — Turn an object or a word into a puffed-up inflatable sculpture.

59. /isometric — The 30-degree view that makes systems and workflows readable.

60. /miniature — Shrink the campaign into a tiny world with tilt-shift depth of field.

61. /diorama — A handcrafted scene in a box — more elaborate and more narrative than a miniature.

62. /floatingobjects — Arrange products and elements suspended in dynamic mid-air composition.

Product cutaways and surreal

63. /explodedview — Pull the components apart along an axis. Name the parts you want separated.

64. /xray — Make the shell transparent and show what is doing the work inside.

65. /crosssection — Slice the object or building in half to reveal its structure.

66. /macro — Extreme close-up on material and texture. The fastest way to signal quality.

67. /levitation — Suspend the product in space with a controlled shadow underneath.

68. /surreal — Break one rule of physics or scale and let the rest of the image stay literal.

69. /impossibleobject — An optical illusion or Escher-style construction the eye keeps re-reading.

70. /anamorphic — The corner-screen OOH illusion where the content appears to leave the billboard.

Icons and illustration systems

71. /iconset — A consistent family of icons. Always list the icons you want by name.

72. /outlineicons — The same set built from even-weight strokes.

73. /illustrationset — Several illustrations that share one character style and palette — a system, not one-offs.

74. /vectorillustration — Flat shapes and clean edges that survive being scaled up.

75. /lineart — A single continuous line or minimal outline treatment.

76. /doodle — Playful hand-drawn marks, good for making dry B2B subjects approachable.

77. /sketch — An architectural or editorial pencil sketch, complete with construction lines.

78. /blueprint — Technical drawing on dark ground, with dimension lines and callouts.

Diagrams, data and customer journey

79. /infographic — Turn a set of facts into a structured visual with a clear reading order.

80. /dataviz — Make the numbers the hero. Supply the actual figures or you’ll get invented ones.

81. /diagram — Explain a process or relationship with boxes, arrows and nothing decorative.

82. /flowchart — Steps and decision points, branching where the user actually branches.

83. /comparison — Two or more options side by side against the same criteria.

84. /beforeafter — One transformation, shown clearly enough that no caption is needed.

85. /timeline — Milestones in order, spaced by significance rather than evenly.

86. /roadmap — What is shipping, and roughly when — in your brand’s colours.

87. /funnel — The classic stage-by-stage narrowing, labelled with your real stage names.

88. /customerjourney — End-to-end journey with touchpoints, channels and the drop-off points marked.

89. /ecosystem — Show products, partners or integrations orbiting a centre.

90. /featurebreakdown — Several product features explained visually in one frame, each with its own callout.

Brand aesthetics and upgrades

91. /luxury — Fewer elements, deeper shadows, more space. Restraint reads as expensive.

92. /saas — Clean modern software-brand look: UI fragments, soft gradients, generous whitespace.

93. /fintech — Contemporary finance styling that signals trust without looking like a bank from 2011.

94. /techfuturistic — Forward-looking technology cues, kept subtle rather than sci-fi.

95. /gradientmesh — Soft blended mesh backgrounds. Name the two or three colours you want.

96. /darkmode — Rebuild the creative on a dark ground with light used as accent.

97. /monochrome — One colour family only. Forces the composition to carry the work.

98. /brandify — Adapt an existing concept to a named brand language. Attach the guidelines.

99. /artdirection — Same brief, sharper execution: better cropping, better light, fewer elements.

100. /creativeupgrade — Keep the message exactly as it is, lift the craft. The most useful command on this list.

Eight combinations worth saving

Stacking works when each command has a different job — one sets the format, one sets the medium, one sets the treatment. Stack three commands that all fight for the same job and you get mush.

/adcreative /3d /bigtype — High-impact performance ads. Format, medium, hierarchy.

/premiumshowcase /macro /luxury — Premium product campaigns where the material is the selling point.

/saas /minimalposter /gradientmesh — Modern B2B creative that doesn’t look like a stock illustration.

/fintech /editorial /dataviz — Serious finance content. Supply the real numbers.

/3dbillboard /anamorphic /surreal — OOH concepts built to be filmed and reshared.

/collage /sketch /bigtype — Contemporary event and culture campaigns.

/producthero /floatingobjects /3d — Product launch visuals for a site hero.

/brandify /artdirection /creativeupgrade — Improve an existing creative without touching the message. The rescue combination.

How to use this on an actual campaign

The mistake is treating each asset as a separate prompt. You get twelve creatives that share a brief and nothing else. Work in this order instead.

1. Lock the key visual first. Use /keyvisual and iterate until one frame is right. This is the only image you should spend real time on.

2. Make it the reference. Attach that frame to every subsequent prompt and state what it controls — usually palette, lighting and type treatment.

3. Cut the formats. Same reference, different format command: /storycreative, /carouselcover, /herobanner, /displayad.

4. Add the explainers. Middle-of-funnel assets — /featurebreakdown, /comparison, /explodedview — built from the same visual language so they don’t read as a different brand.

One key visual, referenced everywhere, beats twenty individually brilliant prompts.

The part that actually matters

A command decides how the image looks. It cannot decide what the campaign is about. If the prompt says “fintech app”, you get a generic fintech app. If it says “first salary, ₹5,000 invested, phone on a hostel desk”, you get something a person recognises.

Save the list. Then spend the time you saved on the brief.